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We Need A Plan

The course I have been following concentrated on acquiring a list of prospects by offering them a free report in exchange for their name and e-mail address. Once the list became sizable you were expected to offer them good content and recommend to them products to which you had affiliate connections. This was how you were going to make money.

I have reservations about such a plan. The give-away report suggested in the course focused on Article Writing. I chose as my giveaway report Internet Marketing essentials, as I felt this was a less restricted area to market to.

Even so, it seems to me that I needed a stronger plan, one which included a web site that was more than just a squeeze page.

So here is my plan

I am going to choose a broad category and within that category concentrate on a narrowly targeted aspect of that category.

For instance, if I chose Dog Training as my main category, I could focus on developing a site devoted to house training a puppy. There would be less competition in this narrower niche and because puppies grow up, I could eventually cover all aspects of dog training.

So What Sort Of A Web Site Shall I create.

I need a web site that sells.
I need a web site that informs.
I need a web site that focuses on capturing names and e-mail addresses.
I need a blog to help promote my site.
I need an auto-responder with follow-up e-mail messages.
I need an e-course to attract customers.
I need a free downloadable report linked to an e-mail capture form.
I need to create an e-book that I can sell. Perhaps 3 or 4 eventually. (Ghost Written)
I shall need an affiliate program to help sell my products- my e-books
I might need a reliable drop shipping company for back-end sales.

What Tools Shall I need?

I Need a domain name. Godaddy or Northcliffe Domains
I need a web editor to help me create my Site. My Free Website Builder. Web Builder Pro
I might need a shopping cart. Mal’s E-commerce
I need an Auto-responder Service. Aweber
I might need free graphics editing software. Master Web Graphics

What I Don’t Need

I don’t need a site that tries to sell hundreds of products.
I don’t need a site that has links all over the place taking browsers away from my site.

My Primary Focus

Building a customer list and building up a trusting relationship with them is going to be my main aim.

Let’s go to the next stage